As the Manager of Digital Media for AAA New York, a not-for-profit member service organization servicing 1.6 million members throughout the state, I had the good fortune to be selected as the project manager for a complete Website overhaul.
With over 25M page views a year and a 10-year-old website, we were long overdue for a major redesign.
Project Highlights:
– Responsible for the planning, execution, and launch of a brand new ny.aaa.com.
– Successfully achieved all goals, coming in under budget.
– Worked successfully with dozens of employees and outside vendors.
– Managed six-figure budget
– Selected new Content Management System
– Present concepts and progress to organization’s upper-management and president
Check out a before and after image. I am proud that we were able to reduce clutter while still promoting our core business initiatives.
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