Greetings! I am a blogger, podcaster and digital content manager currently available on a freelance basis. Below you will find a Web version of my professional experience.
Wordsmith and streaming media production expert focused on developing and positioning online content to boost site ranking/popularity and visitor retention. Background in journalism, radio broadcasting, and advertising, with expertise hiring and managing staff.
JOBACLE.COM, New York, NY
Founder & Content Manager
May 2005 to Present
• Launched career development portal securing 500,000+ podcast downloads and over 12,000 page views per month, attracting coverage from The Washington Post, NBC, Chicago Sun Times, Globe & Mail, Nielsen, and Reuters.
AAA, New York, NY
Manager of Internet Services & Web Editor
2006 to Present
• Write content for this iconic non-profit automotive and travel organization, serving a key role in growing Web site sales by $10 million (since 2006) with a 20% increase in online renewals.
• Increase Web traffic by 30% utilizing sound search engine optimization (SEO) tactics, magazine ad campaigns and grassroots efforts, yielding 13 million page views and two million visitors annually to AAA.com.
• Establish and enforce AAA brand standards and Internet style guide across 2,000-plus Web pages. Editor of 12 e-Newsletters delivered to a total of 2.5 million subscribers.
• Develop redesign strategy, including new site structure, navigation, page templates and streamlined transactions.
FOX NEWS CHANNEL, New York, NY
Supervising Web Producer
2004 to 2006
• Showcased the human element of on-air personalities by producing 40 streaming bios, setting up and editing audio blogs recorded from the field, and moderating text blogs.
• Increased Web site’s “stickiness” by devising Fox Fan Fun, an interactive portal of games, trivia, and quizzes; creating iMag, a video zine covering lifestyle issues (sponsored by Ford); and producing 60-second news teasers daily.
VH1 SATELLITE RADIO, New York, NY
Production Manager
2001 to 2004
• Wrote and produced 6 hours of daily radio content including original shows and repackaged VH1 favorites such as “Behind the Music” and “Storytellers”.
• Held interviews with and engineered performances for icons Coldplay, Lee Ann Womack, David Gray, and more.
PULVER.COM, Melville, NY
Operations Coordinator, PulverRadio
2001
• Interviewed telecom and high-tech CEOs, covering ventures, products, and forecasts.
WLIR-FM, Garden City, NY
Advertising Coordinator
1998 to 2001
• Scheduled 100,000+ hours of commercials and produced daily morning show.
TESTA COMMUNICATIONS, Port Washington, NY
Editorial Assistant
1996 to 1998
CMJ (College Music Journal), Great Neck, NY
Editorial Assistant
1995 to 1996